Book Review: iCon – Steve Jobs: The Greatest Second Act in the History of Business

Book Review: iCon – Steve Jobs: The Greatest Second Act in the History of Business

This book is a cynical description of Steve Jobs. I grew up having him as an idol even if I despise the sky high prices of the product of his company. But they are successful in brainwashing people that buying Apple products makes you an elite and you can have the bragging rights to discriminate those who don’t have Apple gadgets so the marketing strategy was effective.

Going back to the book, I think the author is either painting a realistic description of Jobs, or just plainly hated Jobs that he also focused on his ugly aspects. I do like the fact that he was minimalist, and went to India to learn about Eastern spiritual teachings. What I don’t like was he initially didn’t acknowledge his daughter Lisa, his freeloading style and manner of how he treat his employees.

This book was not Steve Job’s proper biography. If I were Jobs, I wouldn’t want to read some bad information about me too :))) but somehow I got the chance to read it.. Thank you to Anna Cleal Dawson, the original owner of the book.

Here’s some excerpts of the book that you might find interesting:

“Steve’s devotion to the philosophies of the East seemed to be tied to his quest for other truths – the absolutes and the loopholes of science and electronics-and tied to his own identity…
After the stop in Germany, Jobs arrived in India barefoot and threadbare. This was how he chose to dress, as an expression of a specific ideal or aesthetic.. His clothes may have been ragged, but they were Western clothes, and he had something more than “going native” in mind. His idea was to make the journey as mendicant – spiritual beggar dependent on the kindness of strangers. He immediately traded his tshirt and jeans for a lunghi, a loincloth that is the traditional India garb for mendicants, and gave away everything else he had. “ page 24

“It took him years before he paid for anything. He never had cash with him, and whenever we went out with him, we had to pay. I think it had something to do with not wanting to be taken advantage of.. Or maybe he was just skinflint..

It had become a running joke within the group that eating out with Steve was an exercise in embarrassment. First, there was an issue of sending plates back. He rarely accepted the first plate brought to him; he would find a reason to send it back. It would be “s—t” or dirty, or not what he thought the waitress has described. Another plate would be brought, and often that one would go back too. It was like a power trip gone mad. .. It was a though the gods had showered this young prince with money, power, and adulation but had failed to grant him humility or grace. He was an unmannerly brat with $200 million in the bank” – page 85

Steve understood the power of ownership. He had no interest in being on the payroll; in fact, the grown up Steve Jobs rarely accepted pay checks from any of his companies. His salary at Apple would be $1 a year, and his title was “interim CEO”, while the board half heartedly engaged a search firm to hunt for a permanent replacement. – page 234

So there goes some snippets of the book. If it spikes your curiousity, feel free to read it further.


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